Got Multiple GMB Listings at the Same Address? Here’s What You Need to Know!
If you’re a business owner managing multiple Google My Business (now Google Business Profile) listings at the same address, you’re not alone — and you’re also at risk.
While some companies think having more than one profile helps dominate local search, the truth is: Google’s guidelines are strict, and violations can result in suspensions or removals. Whether you're operating under different brand names, offering distinct services, or simply trying to optimize reach — it’s critical to understand the rules and risks.
In this blog, we’ll break down the facts around having multiple GMB listings at the same location, the types of businesses that qualify, what could trigger suspensions, and how to stay compliant.
Is It Allowed to Have Multiple Listings at the Same Address?
Yes — but with strict conditions. Google allows multiple listings at the same address only if each represents a distinct, legitimate business entity that meets all of the following:
- Each business is registered separately with the local authorities.
- Each business has
its own Tax ID (GSTIN/PAN in India, EIN in the U.S., etc.).
- Each has a
unique phone number and website (not just different URLs under the same domain).
- There is
clear, external signage and the ability for walk-in customers to interact separately.
- The businesses are not just different services offered by the same brand.
So, a lawyer and an accountant sharing office space may qualify. But a salon listing one profile for “Haircuts” and another for “Nail Services” will not.
Common Scenarios That Lead to Suspensions
Here are the most common cases that trigger listing suspensions or removal due to violating this guideline:
- Lead Generation Sites/Virtual Listings – If the listings are not actual businesses but just lead-gen websites targeting keywords, Google will flag them.
- Departments Posing as Separate Businesses – Listing your gym, spa, and cafe separately when they all belong to the same fitness center won't work — unless they operate under independent branding and legal registration.
- Franchise Locations Without Real Autonomy – Multiple franchisee listings at one address won’t be allowed unless they’re truly operating as independent franchise owners, each with unique operations and customer service.
- Fake or “Name-Stuffed” Listings – Creating listings with variations of the same name to appear more than once in local search (e.g., “John’s Plumbing - Drain Repair,” “John’s Plumbing - Water Heater Repair”) violates GMB policies.
Google’s Official Stance
“Service-area businesses or businesses that operate in a shared space must create a listing only if they interact face-to-face with customers, and each entity must be distinct and independently verified.”
Google relies heavily on address information, verification methods (postcard or phone), and user reports. Once flagged, a manual review might lead to suspension or even permanent removal.
Can Shared Office Spaces or Co-working Locations Have Multiple Listings?
It depends. Google allows multiple listings at co-working spaces only if:
- Each business has
a full-time dedicated office (not just a desk or hot seat).
- There’s
clear signage for the business.
- The business maintains
regular staffed hours.
- The address is not used as a virtual office or P.O. Box.
Most co-working listings get flagged because they fail to meet one or more of these criteria.
Tips to Stay Compliant and Avoid Suspension
Here’s how to safeguard your profiles:
- Maintain transparency with your business name and address — don’t try keyword stuffing or duplicating profiles.
- Ensure
distinct branding and registration if you run multiple businesses.
- Upload
real photos of your storefront, signage, and office interiors.
- Use
unique contact details for each listing.
- Keep
consistent and accurate business hours.
- Avoid using third-party agencies that create fake or misleading listings.
What If I Already Have Multiple Listings at the Same Address?
If you suspect your setup might violate GMB guidelines
1.Audit all existing profiles.
Check whether each listing truly qualifies as a separate entity with its own contact info, documentation, and branding.
2.Consolidate listings if needed.
If two listings belong to the same business but target different services,
merge them into one to avoid penalties.
3.Prepare documentation in case of suspension.
These may include:
- Business registration certificates
- Utility bills
- Tax IDs
- Photos of signage and office space
- Lease agreements
4.Request reinstatement through the proper Google Business Profile form — and explain your case clearly.
What If I Already Have Multiple Listings at the Same Address?
You’re not the only one. Google’s system can be complex — and even compliant businesses can get suspended unfairly due to automated reviews, name conflicts, or address confusion.
If you’re struggling with duplicate GMB listings, reinstatement issues, or want to prevent future suspensions, expert guidance can save your business’s visibility.
📍 Reinstatement Ninja specializes in recovering suspended Google Business Profiles and ensuring full compliance. Based in [Your City, State], our team helps businesses like yours stay visible, credible, and protected on Google.
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Need help with duplicate listings or reinstatement? Reach out to Reinstatement Ninja today and get your profile back where it belongs — in front of customers!
