Step-by-Step Guide: How to Merge Google My Business Listings Without Losing Reviews

Abhi Khandelwal • July 26, 2025

Managing your Google Business Profile (formerly Google My Business) can be challenging, especially when multiple listings exist for the same location or business. Duplicate listings often lead to confusion for customers, diluted SEO performance, and inaccurate business data. Merging these profiles is not just about cleanup—it’s about preserving valuable customer reviews and ensuring your online reputation remains intact. However, improper handling can result in review losses or listing suspensions. Following a precise and methodical approach is essential for maintaining both visibility and credibility. This guide outlines the key steps and best practices for merging Google listings safely and professionally.

1. Verify Ownership of All Listings


Before initiating a merge, ensure you have verified ownership of all duplicate listings. Google does not allow listing merges unless both are verified under the same account or unless proof of ownership is provided. If a duplicate is unclaimed, begin the verification process through Google’s standard methods—postcard, phone, or email. Avoid attempting a merge until all listings are accessible.


2. Check Listing Details for Accuracy


To ensure a seamless merge, all listings must reflect consistent information—particularly name, address, phone number (NAP), and business category. Update any discrepancies before contacting Google support. This minimizes the risk of rejection or delays during the merge process. Accurate and consistent data reinforces local SEO and supports a successful review transfer.



3. Contact Google Business Profile Support


Once listings are verified and cleaned, submit a request to Google Business Profile support. Use the official support portal or contact through your GBP dashboard. Clearly state your intention to merge listings and specify which listing should remain active. Include URLs and relevant business identifiers to assist in the review and resolution process.


4. Monitor the Merge and Confirm Review Retention


After initiating the merge, closely monitor the listings for changes. Typically, Google will retain reviews from both profiles if the listings share the same name and address. However, some reviews may be filtered if associated with outdated or inaccurate data. Confirm the final status and reach out to support again if discrepancies or review losses occur.


Merging duplicate Google Business listings is a vital step in maintaining an accurate and professional online presence. When done correctly, the process helps consolidate reviews, prevent customer confusion, and strengthen your local SEO strategy. The key lies in careful verification, consistent data management, and proactive communication with Google support. By following a structured approach, you can protect your business's reputation and retain the valuable feedback that builds trust and drives conversions. Always approach listing merges with a long-term view of accuracy, compliance, and brand consistency.


Reinstatement Ninja specializes in Google Business Profile reinstatement and listing optimization services. With in-depth expertise in GBP guidelines and resolution strategies, Reinstatement Ninja helps businesses restore, merge, and manage their listings efficiently, ensuring your local presence stays strong, accurate, and trusted.

A google logo with the words gmb reinstatement on it

Why Hiring the Best SEO Company Matters for Google Business Profile Reinstatement

By Abhi Khandelwal • July 26, 2025
A suspended Google Business Profile (GBP) can bring your local visibility to a sudden halt. It means no Google Maps presence, fewer search impressions, and a significant drop in trust from potential customers.
A person is typing on a laptop with a cup of coffee in the background.

How to Reclaim Your Google Business Profile After Suspension or Ownership Issues

By Abhi Khandelwal • July 26, 2025
For many local businesses, a Google Business Profile (GBP) is more than a listing—it’s the digital storefront and the primary point of visibility on local search. However, suspensions or ownership disputes can quickly strip away that visibility, creating barriers between your business and potential customers.

How to Recover Your Google Listing: What to Do If Your Profile Gets Suspended

By Abhi Khandelwal • July 26, 2025
A suspended Google Business Profile can feel like a major setback for any business relying on online visibility. Without an active profile, customers can’t find your contact details, directions, or reviews, directly impacting trust, foot traffic, and revenue. Google suspensions happen for a variety of reasons, from guideline violations and keyword stuffing to address inconsistencies or suspicious account behavior. Regardless of the cause, quick action is essential. To restore your profile, you must understand the reinstatement process and how to avoid common missteps that can delay recovery. This blog provides a clear, professional guide on how to respond effectively to a suspension.
A magnifying glass is looking at the word seo on a yellow background.

How to Choose the Best SEO Company for Google Business Profile Recovery

By Abhi Khandelwal • July 26, 2025
A suspended or disabled Google Business Profile (GBP) can significantly disrupt a company’s visibility, credibility, and customer trust. For local businesses relying on organic search and map listings, swift recovery is not optional—it’s essential.

The Role of Photos and Videos in GMB Compliance and Suspension Risk

By Abhi Khandelwal • July 2, 2025
Photos and videos play a crucial role in how businesses present themselves on Google Business Profile (formerly Google My Business or GMB). While high-quality visuals can enhance your visibility and engagement, they can also lead to suspensions if they violate Google’s guidelines. Understanding the dos and don’ts of visual media is essential for maintaining compliance and safeguarding your listing from penalties.

The Importance of Business Website Quality for GMB Profile Health

By Abhi Khandelwal • July 2, 2025
A well-maintained Google My Business (GMB) profile helps local businesses be found by potential customers.
A google my business logo has been suspended

How Long Does It Take to Recover a Suspended Google My Business Listing?

By Abhi Khandelwal • July 2, 2025
A suspended Google My Business listing can be a significant disruption, particularly for businesses that rely on local visibility to attract customers.
A tablet is open to a google search page on a table.

How Seasonal Changes in Business Impact Your Profile Status

By Abhi Khandelwal • July 2, 2025
Many businesses experience seasonal shifts—whether it's a landscaping company slowing down in winter, or a retail store ramping up during the holidays.
A google my business page with a warning that a listing has been suspended due to quality issues.

Top Reasons Why Your Google My Business Account Got Suspended

By Abhi Khandelwal • July 2, 2025
Having your Google My Business (GMB) account suspended can be alarming, especially when it happens without warning. Suddenly, your listing disappears from local search, and potential customers can no longer find or contact you online.

Google Maps Scams Are on the Rise – Protect Your Business!

By Abhi Khandelwal • May 20, 2025
In today’s digital-first world, having your business listed on Google Maps isn’t just a convenience — it’s a necessity. It’s one of the most trusted ways customers find and contact local businesses. Unfortunately, with its growing influence comes an increase in fraudulent activity. Google Maps scams are on the rise, and if you’re not careful, your business could become an easy target. How These Scams Work Scammers have developed various tactics to exploit Google Maps listings. One common trick involves creating fake listings that impersonate real businesses. These fraudulent profiles may list the scammer’s phone number, website, or address, diverting customers and potential revenue away from the actual business owner. Another tactic involves hijacking legitimate listings. Scammers can request ownership access or make unauthorized edits to your business profile. In some cases, unsuspecting business owners approve these requests, unknowingly handing over control of their Google Business Profile to a fraudster. Then there are review scams. Fake negative reviews can harm your online reputation, while false positive reviews might flag your account for suspicious activity. In both cases, your business's credibility takes a hit.