Google Business Profile Update: Delays in Appeal Processing

Abhi Khandelwal • May 20, 2025

In the dynamic world of online business, maintaining an active and accurate Google Business Profile is crucial for visibility and customer engagement. However, many businesses have recently encountered significant delays in the appeal processing for reinstatement requests on their Google Business Profiles. This has created a wave of frustration, especially for small business owners who rely heavily on Google’s platform for traffic and customer interactions.

What Is Happening with Google Business Profile Appeals?


Google Business Profiles (formerly Google My Business) are an essential part of local SEO. They allow businesses to manage how they appear on Google Search and Maps. If a business violates Google’s policies or is reported for suspicious activity, its profile may be suspended. When this happens, businesses can file an appeal to request reinstatement.

However, in recent months, the process for appealing profile suspensions has faced considerable delays. Many business owners report waiting weeks, sometimes months, to get a response from Google’s support team. The cause of these delays remains unclear, but it's likely due to the increased volume of suspensions and a backlog in Google’s support system.


Why Are the Delays Happening?


Google’s customer support team handles millions of requests daily, and with more businesses moving online, the pressure on the platform has intensified. When a Google Business Profile is suspended, it triggers a series of checks that require manual review by Google’s team. This process can take time, especially if the case is complicated or requires additional verification steps.

In addition to the increase in cases, Google has been rolling out new updates and algorithm changes, which could also be contributing to slower response times. The delays may also stem from an evolving review process where more thorough checks are conducted to ensure the legitimacy of the business and its activities.


The Impact of Suspension on Businesses


A suspended Google Business Profile can be devastating for businesses, especially those that depend on local traffic. Without a visible presence on Google Search and Maps, a business risks losing potential customers. For many, the Google Business Profile is not just a way to advertise services, but an essential tool for maintaining communication with clients, showcasing reviews, and providing important business details like hours of operation, location, and contact information.


Given these consequences, it’s understandable that business owners are anxious to resolve suspension issues quickly. But with delays in processing appeals, many are left in limbo, unsure of their next steps.


What Can Business Owners Do in the Meantime?


While waiting for an appeal to be processed, businesses can take a few steps to help mitigate the impact of a suspended Google Business Profile.

  • Stay Engaged on Other Platforms: While Google’s profile is down, it’s important to stay active on other review sites and social media channels. This can help maintain customer trust and engagement while you await reinstatement.
  • Double-check Your Profile Details: Ensure that your business complies with Google’s guidelines. Even minor errors or discrepancies can lead to a suspension, so it’s wise to review all the details thoroughly.
  • Consider Alternative Ways to Drive Traffic: Relying solely on Google for business exposure is risky, so diversifying your online presence through other channels (e.g., Yelp, social media) can reduce the blow.


Get Your Google Business Profile Reinstated Faster with Reinstatement Ninja



The reinstatement process can be long and complex, but it doesn’t have to be a lonely journey. At Reinstatement Ninja, we specialize in helping businesses navigate Google’s appeal process and secure their reinstatement faster. Our team of experts is well-versed in Google’s policies and can guide you every step of the way to get your profile back online.


If your Google Business Profile has been suspended and you’re struggling with delays, don’t wait any longer. Contact Reinstatement Ninja today, and let us help you restore your business’s online presence quickly and efficiently.

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