Google Business Profile Update: Delays in Appeal Processing

Abhi Khandelwal • May 20, 2025

In the dynamic world of online business, maintaining an active and accurate Google Business Profile is crucial for visibility and customer engagement. However, many businesses have recently encountered significant delays in the appeal processing for reinstatement requests on their Google Business Profiles. This has created a wave of frustration, especially for small business owners who rely heavily on Google’s platform for traffic and customer interactions.

What Is Happening with Google Business Profile Appeals?


Google Business Profiles (formerly Google My Business) are an essential part of local SEO. They allow businesses to manage how they appear on Google Search and Maps. If a business violates Google’s policies or is reported for suspicious activity, its profile may be suspended. When this happens, businesses can file an appeal to request reinstatement.

However, in recent months, the process for appealing profile suspensions has faced considerable delays. Many business owners report waiting weeks, sometimes months, to get a response from Google’s support team. The cause of these delays remains unclear, but it's likely due to the increased volume of suspensions and a backlog in Google’s support system.


Why Are the Delays Happening?


Google’s customer support team handles millions of requests daily, and with more businesses moving online, the pressure on the platform has intensified. When a Google Business Profile is suspended, it triggers a series of checks that require manual review by Google’s team. This process can take time, especially if the case is complicated or requires additional verification steps.

In addition to the increase in cases, Google has been rolling out new updates and algorithm changes, which could also be contributing to slower response times. The delays may also stem from an evolving review process where more thorough checks are conducted to ensure the legitimacy of the business and its activities.


The Impact of Suspension on Businesses


A suspended Google Business Profile can be devastating for businesses, especially those that depend on local traffic. Without a visible presence on Google Search and Maps, a business risks losing potential customers. For many, the Google Business Profile is not just a way to advertise services, but an essential tool for maintaining communication with clients, showcasing reviews, and providing important business details like hours of operation, location, and contact information.


Given these consequences, it’s understandable that business owners are anxious to resolve suspension issues quickly. But with delays in processing appeals, many are left in limbo, unsure of their next steps.


What Can Business Owners Do in the Meantime?


While waiting for an appeal to be processed, businesses can take a few steps to help mitigate the impact of a suspended Google Business Profile.

  • Stay Engaged on Other Platforms: While Google’s profile is down, it’s important to stay active on other review sites and social media channels. This can help maintain customer trust and engagement while you await reinstatement.
  • Double-check Your Profile Details: Ensure that your business complies with Google’s guidelines. Even minor errors or discrepancies can lead to a suspension, so it’s wise to review all the details thoroughly.
  • Consider Alternative Ways to Drive Traffic: Relying solely on Google for business exposure is risky, so diversifying your online presence through other channels (e.g., Yelp, social media) can reduce the blow.


Get Your Google Business Profile Reinstated Faster with Reinstatement Ninja



The reinstatement process can be long and complex, but it doesn’t have to be a lonely journey. At Reinstatement Ninja, we specialize in helping businesses navigate Google’s appeal process and secure their reinstatement faster. Our team of experts is well-versed in Google’s policies and can guide you every step of the way to get your profile back online.


If your Google Business Profile has been suspended and you’re struggling with delays, don’t wait any longer. Contact Reinstatement Ninja today, and let us help you restore your business’s online presence quickly and efficiently.

Google Maps Scams Are on the Rise – Protect Your Business!

By Abhi Khandelwal • May 20, 2025
In today’s digital-first world, having your business listed on Google Maps isn’t just a convenience — it’s a necessity. It’s one of the most trusted ways customers find and contact local businesses. Unfortunately, with its growing influence comes an increase in fraudulent activity. Google Maps scams are on the rise, and if you’re not careful, your business could become an easy target. How These Scams Work Scammers have developed various tactics to exploit Google Maps listings. One common trick involves creating fake listings that impersonate real businesses. These fraudulent profiles may list the scammer’s phone number, website, or address, diverting customers and potential revenue away from the actual business owner. Another tactic involves hijacking legitimate listings. Scammers can request ownership access or make unauthorized edits to your business profile. In some cases, unsuspecting business owners approve these requests, unknowingly handing over control of their Google Business Profile to a fraudster. Then there are review scams. Fake negative reviews can harm your online reputation, while false positive reviews might flag your account for suspicious activity. In both cases, your business's credibility takes a hit.

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By Abhi Khandelwal • May 20, 2025
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Need Help Reinstating Your Google Business Profile? Here’s What You Need to Know

By Abhi Khandelwal • May 20, 2025
Having your Google Business Profile (formerly Google My Business) suspended can feel like hitting a wall—especially when your customers rely on Google to find you. Whether you're a brick-and-mortar store or a service-area business, losing access to your listing means losing visibility, credibility, and potentially a flood of new customers. If you're scrambling to get reinstated, you're not alone. Reinstating a suspended profile is possible, but it requires a clear understanding of why it was suspended and how to fix it properly. Why Was Your Google Business Profile Suspended? Google doesn’t always tell you exactly why your profile was suspended, which can make the process frustrating. However, most suspensions fall into one of the following categories:

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By Abhi Khandelwal • May 19, 2025
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By Abhi Khandelwal • February 11, 2025
Google reviews are an essential part of any business’s online reputation. They help build trust, improve local search rankings, and influence customer decisions. But what happens when your reviews seem to disappear or show an incorrect count? If you’ve recently noticed missing reviews on your Google Business Profile, don’t panic just yet. This is a common issue, and in many cases, the reviews are still there but not being counted correctly. Understanding the Issue: Google Reviews Still Visible but Incorrect Count One of the most frustrating experiences for business owners is checking their Google reviews and noticing that the review count does not match the actual number of reviews visible on Google Maps. This discrepancy can cause confusion and concern, making it seem like reviews have been deleted. However, the good news is that Google is not actively removing your reviews—they are simply displaying an incorrect count. In most cases, this issue is temporary and can be resolved within a few days. If you are experiencing this, please reach out to us https://www.reinstatementninja.com/
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Google Business Profile Review Count Dropping? Here’s Why

By Abhi Khandelwal • February 7, 2025
If you’ve recently noticed that some of your Google Business Profile (GBP) reviews have disappeared, you’re not alone. Over the past week, an increasing number of business owners have reported missing reviews, with no official explanation from Google. While this can be frustrating, there are some key reasons why this might be happening and steps you can take to address the issue. Why Are Google Reviews Being Removed? Google has been actively removing reviews globally, likely due to non-compliance with their guidelines. However, because Google’s review moderation process is automated, even legitimate reviews can sometimes get caught in the system and removed. Is Google Aware of the Issue? Yes! While Google has not made an official announcement, they are aware that reviews are disappearing at a higher-than-usual rate. Google’s support team has acknowledged the problem and is working on a fix. If you’ve already raised a Case ID with Google, I recommend being patient while they work on resolving the issue. What Can You Do About Missing Google Reviews? If you’ve lost reviews, here are some steps you can take: Check Google’s Review Policy Review Google’s policies to ensure your reviews (or your customers' reviews) were not removed due to guideline violations. Contact Google Support If you believe the reviews were removed by mistake, you can contact Google support and provide details. Be sure to include: Your Google Business Profile name and location. The approximate date and time the reviews disappeared. A Case ID if you already raised an issue with Google. Final Thoughts Losing Google reviews can be frustrating, especially when they’re legitimate and help showcase your business’s reputation. While we’re seeing a global increase in missing reviews, Google is aware of the problem and is actively working on a solution. If your reviews have disappeared, check for possible violations, contact Google if necessary, and continue encouraging happy customers to leave feedback. Fingers crossed that Google resolves this soon!
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