Google Business Profile Verification Issues: What You Need to Know

Abhi Khandelwal • May 20, 2025

Google Business Profile (GBP) is a powerful tool for local businesses, allowing them to manage their online presence across Google Search and Maps. However, many business owners face challenges when it comes to verifying their Google Business Profile. Without verification, your business cannot be listed on Google Maps or search results, making it difficult to attract new customers. If you're facing issues with GBP verification, you're not alone. In this post, we’ll explore common problems and how to address them.

Why Verification Is Crucial for Your Business


Verification is the process that proves your business is legitimate and that you are the owner or authorized representative. Google requires verification to ensure the accuracy of information shown to users and to prevent fraudulent listings. Without a verified profile, potential customers won’t be able to find your business on Google, or they may see inaccurate or outdated information.


Common Google Business Profile Verification Issues


1.Verification Postcard Never Arrives

The most common method of verifying a business is by receiving a postcard from Google containing a verification code. Unfortunately, some business owners experience delays or fail to receive their postcard altogether. This can happen for various reasons, including incorrect address information or postal delays.


2.Phone or Email Verification Not Available

In some cases, Google may offer alternate verification methods like phone or email, but these options aren't always available. If your business is eligible for phone or email verification and you don’t see the option, it could be due to inconsistencies in your profile information or previous issues with your account.


3.Verification Code is Incorrect or Invalid

Another frustrating issue is when you receive the verification code, but it doesn’t work or is marked as invalid. This could happen due to technical issues or if the code was entered incorrectly. Sometimes, users mistakenly enter an old code from a previous attempt, leading to errors.


4.Business Location Not Recognized

For businesses with a physical storefront, the Google team needs to confirm the location on Google Maps. If your business isn’t showing up correctly or appears to be in the wrong spot, Google may not allow you to verify. This could be due to map inaccuracies or outdated information that needs updating.


5.Suspended or Ineligible Business

In some cases, businesses may face eligibility issues if their Google Business Profile violates any of Google’s policies. This could include using a business name that doesn’t match the real-world business or failing to meet other verification criteria. If your business has been flagged for suspicious activity, it may be marked ineligible for verification.


How to Resolve Google Business Profile Verification Issues


1.Double-Check Your Address Information

Ensure that your business address is correct and matches official records. If your business is located in a shared office building or apartment, make sure you include additional details, such as suite numbers or floor information, to help Google pinpoint your location accurately.


2.Request a New Postcard

If your verification postcard hasn’t arrived within the expected time frame, you can request a new one. Make sure to double-check your address before re-requesting, and wait for up to 14 days for the postcard to arrive.


3.Use the Right Verification Method

If phone or email verification is available, use it as soon as possible. Google typically offers these alternatives for businesses with a long history of successful Google Business Profile usage or high trust scores. If these methods are not available, you’ll need to rely on the postcard method.


4. Update Your Google Business Profile

If your business isn’t appearing correctly on Google Maps, check that your location is properly listed. Make sure to review any errors or issues with the map listing and make necessary adjustments. If the issue persists, you can report the problem to Google.


5. Follow Google’s Guidelines

Ensure that your business adheres to all Google Business Profile guidelines. This includes following rules about business names, categories, and locations. If your business has been suspended or flagged, you may need to appeal the suspension before you can proceed with verification.


Get Professional Help with Google Business Profile Verification

If you’re still struggling with your Google Business Profile verification or you’ve encountered repeated issues, don’t panic. Reinstatement Ninja is here to help. Our team of experts specializes in resolving GBP verification issues, ensuring your business is successfully listed and verified on Google.


Whether you’re facing problems with postcards, phone verification, or map inaccuracies, Reinstatement Ninja can help you navigate the process and overcome any obstacles. Don’t let verification issues hold your business back from its full potential—contact Reinstatement Ninja today and get your Google Business Profile up and running smoothly!

Google Maps Scams Are on the Rise – Protect Your Business!

By Abhi Khandelwal • May 20, 2025
In today’s digital-first world, having your business listed on Google Maps isn’t just a convenience — it’s a necessity. It’s one of the most trusted ways customers find and contact local businesses. Unfortunately, with its growing influence comes an increase in fraudulent activity. Google Maps scams are on the rise, and if you’re not careful, your business could become an easy target. How These Scams Work Scammers have developed various tactics to exploit Google Maps listings. One common trick involves creating fake listings that impersonate real businesses. These fraudulent profiles may list the scammer’s phone number, website, or address, diverting customers and potential revenue away from the actual business owner. Another tactic involves hijacking legitimate listings. Scammers can request ownership access or make unauthorized edits to your business profile. In some cases, unsuspecting business owners approve these requests, unknowingly handing over control of their Google Business Profile to a fraudster. Then there are review scams. Fake negative reviews can harm your online reputation, while false positive reviews might flag your account for suspicious activity. In both cases, your business's credibility takes a hit.

Google Business Profile Update: Delays in Appeal Processing

By Abhi Khandelwal • May 20, 2025
In the dynamic world of online business, maintaining an active and accurate Google Business Profile is crucial for visibility and customer engagement. However, many businesses have recently encountered significant delays in the appeal processing for reinstatement requests on their Google Business Profiles. This has created a wave of frustration, especially for small business owners who rely heavily on Google’s platform for traffic and customer interactions.

Need Help Reinstating Your Google Business Profile? Here’s What You Need to Know

By Abhi Khandelwal • May 20, 2025
Having your Google Business Profile (formerly Google My Business) suspended can feel like hitting a wall—especially when your customers rely on Google to find you. Whether you're a brick-and-mortar store or a service-area business, losing access to your listing means losing visibility, credibility, and potentially a flood of new customers. If you're scrambling to get reinstated, you're not alone. Reinstating a suspended profile is possible, but it requires a clear understanding of why it was suspended and how to fix it properly. Why Was Your Google Business Profile Suspended? Google doesn’t always tell you exactly why your profile was suspended, which can make the process frustrating. However, most suspensions fall into one of the following categories:

Duplicate Google My Business Listings: A Silent Killer of Your Online Visibility

By Abhi Khandelwal • May 19, 2025
In the age of digital discovery, your business’s online presence can make or break your success. One often-overlooked threat to that presence is duplicate Google My Business (GMB) listings. They may seem harmless or even beneficial at first, but they can actually wreak havoc on your local SEO, confuse potential customers, and trigger penalties from Google.
A laptop is open to a google page on a wooden desk.

Why Are My Google Reviews Disappearing? Common Causes and Solutions

By Abhi Khandelwal • February 11, 2025
Google reviews are an essential part of any business’s online reputation. They help build trust, improve local search rankings, and influence customer decisions. But what happens when your reviews seem to disappear or show an incorrect count? If you’ve recently noticed missing reviews on your Google Business Profile, don’t panic just yet. This is a common issue, and in many cases, the reviews are still there but not being counted correctly. Understanding the Issue: Google Reviews Still Visible but Incorrect Count One of the most frustrating experiences for business owners is checking their Google reviews and noticing that the review count does not match the actual number of reviews visible on Google Maps. This discrepancy can cause confusion and concern, making it seem like reviews have been deleted. However, the good news is that Google is not actively removing your reviews—they are simply displaying an incorrect count. In most cases, this issue is temporary and can be resolved within a few days. If you are experiencing this, please reach out to us https://www.reinstatementninja.com/
A row of yellow stars on a blue and orange background.

Google Business Profile Review Count Dropping? Here’s Why

By Abhi Khandelwal • February 7, 2025
If you’ve recently noticed that some of your Google Business Profile (GBP) reviews have disappeared, you’re not alone. Over the past week, an increasing number of business owners have reported missing reviews, with no official explanation from Google. While this can be frustrating, there are some key reasons why this might be happening and steps you can take to address the issue. Why Are Google Reviews Being Removed? Google has been actively removing reviews globally, likely due to non-compliance with their guidelines. However, because Google’s review moderation process is automated, even legitimate reviews can sometimes get caught in the system and removed. Is Google Aware of the Issue? Yes! While Google has not made an official announcement, they are aware that reviews are disappearing at a higher-than-usual rate. Google’s support team has acknowledged the problem and is working on a fix. If you’ve already raised a Case ID with Google, I recommend being patient while they work on resolving the issue. What Can You Do About Missing Google Reviews? If you’ve lost reviews, here are some steps you can take: Check Google’s Review Policy Review Google’s policies to ensure your reviews (or your customers' reviews) were not removed due to guideline violations. Contact Google Support If you believe the reviews were removed by mistake, you can contact Google support and provide details. Be sure to include: Your Google Business Profile name and location. The approximate date and time the reviews disappeared. A Case ID if you already raised an issue with Google. Final Thoughts Losing Google reviews can be frustrating, especially when they’re legitimate and help showcase your business’s reputation. While we’re seeing a global increase in missing reviews, Google is aware of the problem and is actively working on a solution. If your reviews have disappeared, check for possible violations, contact Google if necessary, and continue encouraging happy customers to leave feedback. Fingers crossed that Google resolves this soon!
A close up of a cell phone displaying a google search page.

Reasons to Hire an Expert to File an Appeal for Your Google Business Profile Suspension

December 13, 2024
A suspended Google Business Profile (GBP) can significantly impact your online visibility, local SEO rankings, and ability to attract customers. Filing an appeal to reinstate your profile might seem straightforward, but the process often requires technical knowledge, attention to detail, and familiarity with Google’s policies. Hiring an expert can save time, minimize stress, and increase your chances of a successful reinstatement. Here are the top reasons to hire an expert to handle your GBP suspension appeal:
A laptop computer is open to a google search page on a table.

Questions to Ask Before Hiring a Google Business Profile Reinstatement Expert

December 13, 2024
Hiring the right expert to handle your Google Business Profile (GBP) reinstatement is critical to ensuring a smooth and successful resolution. Asking the right questions helps you gauge their expertise, reliability, and ability to address your specific situation. Here are the key questions to ask before hiring a reinstatement expert:
A laptop computer is open to a website on a wooden table.

How a Google Business Profile Suspension Impacts Your Business

December 13, 2024
A Google Business Profile (GBP) is a critical tool for local businesses, enabling them to appear in Google Search and Maps when customers look for services nearby. When your Google Business Profile is suspended, the consequences can be significant, impacting visibility, reputation, and revenue. Here’s how a suspension can affect your business:
A hand is holding a picture of a person 's resume

The Importance of Consulting an Expert Before Filing a Google Business Profile Appeal

December 13, 2024
A suspended Google Business Profile (GBP) can significantly impact your online visibility and ability to attract customers. While filing an appeal may seem straightforward, submitting an incomplete or incorrect appeal can lead to delays, rejections, or even permanent removal of your listing. This is where consulting an expert becomes invaluable. Here’s why seeking professional guidance before filing a Google Business Profile appeal is crucial:
More Posts