Google Business Profile Review Count Dropping? Here’s Why

Abhi Khandelwal • February 7, 2025

If you’ve recently noticed that some of your Google Business Profile (GBP) reviews have disappeared, you’re not alone. Over the past week, an increasing number of business owners have reported missing reviews, with no official explanation from Google. While this can be frustrating, there are some key reasons why this might be happening and steps you can take to address the issue.


Why Are Google Reviews Being Removed?

Google has been actively removing reviews globally, likely due to non-compliance with their guidelines. However, because Google’s review moderation process is automated, even legitimate reviews can sometimes get caught in the system and removed.


Is Google Aware of the Issue?

Yes! While Google has not made an official announcement, they are aware that reviews are disappearing at a higher-than-usual rate. Google’s support team has acknowledged the problem and is working on a fix. If you’ve already raised a Case ID with Google, I recommend being patient while they work on resolving the issue.


What Can You Do About Missing Google Reviews?

If you’ve lost reviews, here are some steps you can take:

  1. Check Google’s Review Policy
    Review Google’s policies to ensure your reviews (or your customers' reviews) were not removed due to guideline violations.
  2. Contact Google Support
    If you believe the reviews were removed by mistake, you can contact Google support and provide details. Be sure to include:
  • Your Google Business Profile name and location.
  • The approximate date and time the reviews disappeared.
  • A Case ID if you already raised an issue with Google.


Final Thoughts

Losing Google reviews can be frustrating, especially when they’re legitimate and help showcase your business’s reputation. While we’re seeing a global increase in missing reviews, Google is aware of the problem and is actively working on a solution. If your reviews have disappeared, check for possible violations, contact Google if necessary, and continue encouraging happy customers to leave feedback. Fingers crossed that Google resolves this soon!

Website design process with check marks, a monitor, and hands using a keyboard and mouse.

Website Design Mistakes That Can Put Your Google Business Profile at Risk

By Abhi Khandelwal • November 29, 2025
A strong Google Business Profile (GBP) can make or break your online presence, but many business owners overlook a crucial factor—how their website design impacts profile performance.
Red

Timeline Secrets: How Quickly Google Responds to Suspended Listings

By Abhi Khandelwal • November 29, 2025
Having your Google Business Profile suspended can be a stressful experience for any business owner. Suddenly, your visibility drops, customer trust can take a hit
Magnifying glass over a computer screen showing the Google Business Profile website.

Emergency Actions: Immediate Steps When Your Google Profile Disappears

By Abhi Khandelwal • November 29, 2025
Discovering that your Google Business Profile has suddenly disappeared can feel like a digital nightmare. Your visibility, customer engagement, and even revenue can take an immediate hit.
Google My Business interface displayed on phone and computer screen, with Google logo and location icons.

Maximizing Success: Why SEO Specialists Are Crucial in Google Business Recovery

By Abhi Khandelwal • November 29, 2025
Google Business Profiles are a critical tool for local businesses, offering visibility, credibility, and engagement with potential customers.
Google My Business graphic with a shop icon, checked icons, and screenshots of the platform.

Resolving Ownership Conflicts to Regain Control of Your Google Business Listing

By Abhi Khandelwal • November 29, 2025
Google Business Listings are essential for establishing a credible online presence, attracting local customers, and boosting search visibility.
Blue and orange graphic:

Is Your Verified Google Business Profile Not Appearing in Local Search?

By Abhi Khandelwal • November 1, 2025
You've gone through the process of verifying your Google Business Profile (GBP), expecting to start receiving local traffic and leads.
Magnifying glass over a laptop screen displaying the Google Business Profile webpage.

Wondering Why Your Google Business Profile Got Suspended?

By Abhi Khandelwal • November 1, 2025
Having your Google Business Profile (GBP) suspended can be frustrating, especially when it happens without warning.
Tablet with alerts: missed calls, error message, poor signal, and warning icon.

Struggling with Photo Rejections on Your Google Business Profile?

By Abhi Khandelwal • November 1, 2025
Photos play a critical role in your Google Business Profile (GBP). They help potential customers understand your business, build trust, and decide whether to engage with you.

What to Do After a Google Business Profile Suspension?

By Abhi Khandelwal • November 1, 2025
A suspended Google Business Profile (GBP) can feel like a major setback, especially if you rely on local search traffic to drive business.

Long-Term Prevention: Building a GBP Strategy That Reduces Suspension Risks

By Abhi Khandelwal • November 1, 2025
Maintaining a strong presence on Google Business Profile (GBP) is crucial for local businesses striving to reach new customers and maintain trust. Yet, even minor mistakes or policy violations can lead to suspensions, disrupting operations and impacting revenue. Many businesses underestimate how quickly a small oversight can affect their online visibility, resulting in lost leads and reputational damage. While immediate fixes after a suspension are critical, long-term prevention is even more valuable.