Google Business Profile Review Count Dropping? Here’s Why

Abhi Khandelwal • February 7, 2025

If you’ve recently noticed that some of your Google Business Profile (GBP) reviews have disappeared, you’re not alone. Over the past week, an increasing number of business owners have reported missing reviews, with no official explanation from Google. While this can be frustrating, there are some key reasons why this might be happening and steps you can take to address the issue.


Why Are Google Reviews Being Removed?

Google has been actively removing reviews globally, likely due to non-compliance with their guidelines. However, because Google’s review moderation process is automated, even legitimate reviews can sometimes get caught in the system and removed.


Is Google Aware of the Issue?

Yes! While Google has not made an official announcement, they are aware that reviews are disappearing at a higher-than-usual rate. Google’s support team has acknowledged the problem and is working on a fix. If you’ve already raised a Case ID with Google, I recommend being patient while they work on resolving the issue.


What Can You Do About Missing Google Reviews?

If you’ve lost reviews, here are some steps you can take:

  1. Check Google’s Review Policy
    Review Google’s policies to ensure your reviews (or your customers' reviews) were not removed due to guideline violations.
  2. Contact Google Support
    If you believe the reviews were removed by mistake, you can contact Google support and provide details. Be sure to include:
  • Your Google Business Profile name and location.
  • The approximate date and time the reviews disappeared.
  • A Case ID if you already raised an issue with Google.


Final Thoughts

Losing Google reviews can be frustrating, especially when they’re legitimate and help showcase your business’s reputation. While we’re seeing a global increase in missing reviews, Google is aware of the problem and is actively working on a solution. If your reviews have disappeared, check for possible violations, contact Google if necessary, and continue encouraging happy customers to leave feedback. Fingers crossed that Google resolves this soon!

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