Blog

The 7 review-soliciting tactics Google's policy explicitly prohibits, the response framework that converts future customers, and the flag-vs-respond decision.

Google publishes 3 local ranking factors: Relevance, Distance, Prominence. Plus the 5 Distance realities most owners miss — verified location, gradient decay, more.

What the GBP Performance dashboard tells you, what it can't, and the 15-minute monthly review cadence that turns the data into actual decisions.

GBP hours look like one field but are actually four systems — regular, special, more, temporarily closed. Plus the industry-specific rules nobody references.

The Google Business Profile description is a 750-character field. Most owners fill it once at setup, never touch it again, and skip the parts of Google's actual rules that determine whether the description does any work. The questions most articles don't address: Where does the description actually appear — and where doesn't it? Why do the first 250 characters matter more than the rest? What does Google's content policy specifically flag in descriptions (beyond "no spam")? What does a description template look like that converts customers without keyword-stuffing? This guide is the operational playbook based on Google's current official rules. We'll cover where the description shows up in customer-facing views, the anatomy of the 750 characters, what gets flagged, the 4-part template that works across industries, before-and-after examples, and the multi-location consistency rules. If you take only one thing away: write the description for the first 250 characters first. That's the preview window most mobile customers see before deciding to expand or move on. Everything past character 250 supports the case; the case has to land in the opening line.

Most service businesses list a fraction of what they actually do — and skip the description field. Here's the operational playbook for fixing both.

The current rules for GBP Posts: 3 post types, 6-month auto-archive, what gets posts rejected, the 4- week rotation, and the recurring posts feature.

The operational category playbook — primary vs secondary weights, the 6-step research workflow, high-risk industries, and the auto-recategorization problem.